“This year we are focusing on increasing app monetization effectiveness. We aim to grow our users so increasing unit-economics is critical for growth.”

Sebastian Hobarth, CTO, PixelTrend

Sebastian

“Learning the importance of opt-ins immediately led us to experiment with optimizing user prompts. In just 30 days we’ve already doubled opt-in rates – this amounts to a 2.5X increase in revenue.

I knew this was important but without Audience Reporting I wouldn’t have known it has the potential to increase a user’s value 5X.”