Sebastian Hobarth

CTO, PixelTrend

“GDPR allows us to pre-prompt sharing advertising IDs and while I thought opt-ins were important, I didn’t know how important until after using AdLibertas Audience Reporting.

After seeing the dramatic LTV difference I knew I had to prioritize getting people to opt-in.”

“I’ve asked users on every login to please opt-in. If they decline, I try again reminding them ads will be less intrusive and help keep the app free.

We’ve been able to get an additional 20% of users to opt-in.”

- Sebastian

“It makes sense. The ads are higher quality and it inspires users to stick around the app longer.”

But best of all is the change to user LTV. Because of high impact per user a modest change in opt-in rates have led to the doubling of daily app revenue!