Andrew Stone
Co-Founder, Random Logic Games
“We test and validate new features, communication, monetization, and acquisition strategies to make our product better. We even rely heavily on testing potential titles when deciding the next app to build.”
“We needed visibility so we invested a lot of time in building a system that gathers, stores and reports across all of our data providers. It worked great, but it was time-consuming to maintain, difficult to build new features and generally too difficult to use.”
I had the data, I just didn’t have time to manipulate it to make it useful.”
- Andrew
“We can now predict customer lifetime values of new users quickly and easily. No more wrangling data into a database, exporting, then harassing spreadsheets to derive projections. With just a few clicks I can fit a pLTV curve against a selected audience and get a 1-year LTV. I can do this for the entire app, against my Firebase AB tests, or against newly acquired users.
I can easily get a pLTV of a user who’s played 5 games then compare against one that plays 10. I’ve never been able to do this before. This is a must have for any app developer.”
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